Modern Era

The Modern Era in the Edmonton Exhibition Association’s (EEA) history followed the war years that had shaken the community organization’s stability. A fresh approach during the next half-century included an expansion period (between 1950 and 1999), and what is known as the legacy period (between 2000 and the present). This era has been a time of renewed optimism and opportunity as the capacity to grow resurfaced.

With the backing of various government and community partners, ambitious construction was performed between 1950 and 1999. New and impressive structures sprung up in place of historic buildings, heralding a new level of involvement in activities such as trade shows and entertainment.

What all these facilities meant to the Northlands organization was that a change in physical structure would be accompanied by a change in the organization’s activity and engagement in different sectors. As such, a review of the series of demolitions and constructions at Northlands Park provides an understanding of how the organization’s other facets have evolved.

Northlands Park’s focus on community service remains, but a comparison of 1979 and 2000 programming reveals dramatic change that reflects a shift in needs and interests. No doubt, an array of nationally and internationally respected rodeos and agricultural shows continue to serve the agricultural communities of the province, but just as surely, high tech events take form. 

A guiding sense of social responsibility has created a culture of stewardship, education, and community aid in the organization. During the historical era, initiatives included the Edmonton Oilers ICE (In Class Education) School program, the provision of post-secondary scholarships, the incorporation of composting into racetrack maintenance, and benefit events that raised awareness and financial support for issues relevant to Albertans.

Rejuvenating its facades and tailoring its activities, the EEA grew from a regionally important resource, to an internationally active organization positioned to continue contributing to the community in the span of a half-century.

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