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Publications

The Informer was succeeded in 1986 by a bi-monthly publication, News and Views. In 1985 the Board bought the Real Estate Weekly from the Bargain Finder Press with the aim of providing members with a low-cost way to advertise. Before 1985 the Real Estate Weekly was printed with the agreement of the Edmonton Real Estate Board. The production facilities have been steadily improved to produce a better newspaper at a reduced cost. A desktop publishing system purchased in 1990 was part of this process. This system allows logos and artwork to be scanned into the computer so that full page ads or blocks of smaller ads can be produced inexpensively.

A full-time supervisor was hired and a delivery van was purchased in 1988. The paper is now distributed widely. Press runs by 1995 vary between 27,000 and 30,000. It is distributed north to Athabasca, east to Vegreville, south to Wetaskiwin, and west to Alberta Beach.

The Real Estate Weekly provides an affordable means of advertising for the members of the Board. It also informs the public about the industry in general and the Edmonton Real Estate Board in particular, and also promotes the development of Edmonton. It includes information on open houses, city zones, property by type ranging from residential to industrial, commercial and investment (IC&I) property, suburban property, and an agency section. In addition to its regular issues, it has also published various specialty issues that are distributed via the Edmonton Sun.

This article is extracted from John Gilpin, Responsible Enterprise: A History of Edmonton Real Estate & the Edmonton Real Estate Board. (Edmonton: Edmonton Real Estate Board, 1997). The Heritage Community Foundation and the Alberta Real Estate Foundation would like to thank John Gilpin and the REALTORS® Association of Edmonton for permission to reproduce this material.

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