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Rising Expectations

Rising expectations were evident in the Edmonton Regional Planning Commission 1979 Annual Report. It predicted that Edmonton would have a population of a million people by the year 2000. These expectations were based on oil extraction projects planned for Cold Lake and the Fort McMurray area, including the Alsands plant and the MacKenzie Valley pipeline. Construction of the pipeline was estimated to cost $1.5 billion. The ripple effect on the Canadian economy was estimated at $15 billion because of the need for construction materials. It promised to be another Alaska Highway many times over.

This article is extracted from John Gilpin, Responsible Enterprise: A History of Edmonton Real Estate & the Edmonton Real Estate Board. (Edmonton: Edmonton Real Estate Board, 1997). The Heritage Community Foundation and the Alberta Real Estate Foundation would like to thank John Gilpin and the REALTORS® Association of Edmonton for permission to reproduce this material.

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