The marketing of petroleum products is intensely
competitive in Canada. From the moment the first oil
refinery opened, the industry has been driven to
search and secure consumers and markets for their
goods. Companies also must secure overseas markets
by surpassing their competitors in product quality
and service.
The only connection individual consumers have
with the oil and gas industry is through retail
services. Some of these are gas stations, cardlock
facilities for truck fleets, and stores that sell
lubricants. Specific industry retailers sell to
larger corporations like aviation and marine
companies, and bulk orders go to the
farming, forestry, and mining industry. There is an
interconnected thread between all these industries,
in that they not only need but also support the Canadian
petroleum industry through their dollars.
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