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Heritage Community Foundation Presents
Alberta Online Encyclopedia
Canadian Petroleum Heritage
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Marketing

MarketingThe marketing of petroleum products is intensely competitive in Canada. From the moment the first oil refinery opened, the industry has been driven to search and secure consumers and markets for their goods. Companies also must secure overseas markets by surpassing their competitors in product quality and service.

The only connection individual consumers have with the oil and gas industry is through retail services. Some of these are gas stations, cardlock facilities for truck fleets, and stores that sell lubricants. Specific industry retailers sell to larger corporations like aviation and marine companies, and bulk orders go to the farming, forestry, and mining industry. There is an interconnected thread between all these industries, in that they not only need but also support the Canadian petroleum industry through their dollars.

 

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