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Trademark

An authentic Canadian issued trademark.We are all familiar with trademarks—they are the words, symbols or designs that identify the products and services of one organization or individual from another. Perhaps an easy way to understand trademarks is to think of the major automotive manufacturers—they all make cars, but each company identifies itself with a symbol—their "brand"—on every car they produce. By their very nature and mass appearance upon consumer goods, trademarks often represent a set of characteristics, such as quality or reliability. The trademark therefore, is a protection of a corporate identity and a brand name.

To be protected, in Canada a trademark must either be registered with the federal government, or used over a period of time to be established under common law. Trademarks licenses do not endure forever, and must be renewed after 15 years. Trademarks allow for a company to license out the use of its trademark and keep licensees to a set standard of quality.

In Canada, the definitions and specifics of trademark legislation are contained in the Trade-marks Act and the Trade-Marks Regulations, which ensure that this form of intellectual property is protected for both organizations and individuals alike.

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