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Alberta Inventors and Inventions - A Century of Patents homeinfosearchsitemapcontactedukit
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Marketing

Trade publications are one vehicle organiztions and companies can use to market their new products. There is a large gap between the laboratory and the marketplace. A researcher, an expert in a particular field, can create or discover a groundbreaking invention or innovation, but most likely lacks the skills required to properly bring these findings to the marketplace. The inventor needs to answer one basic question—is my invention profitable? The answer to this question can be found through marketing.

Essentially, marketing is a preview. It allows an inventor to venture into the marketplace with their product, evaluate the costs and risks of commercialization their invention and remain anonymous. An inventor, represented by an independent marketing firm, can preview their invention and attract potential investors or companies to fund or potentially license their innovations. This allows an inventor to test the waters of the marketplace at the most basic level. If their invention or innovation shows a potential for profit, they can proceed to commercialize their findings. Marketing is the preview to technology transfer, the initial step in commercialization.

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