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As best they could, Alberta’s volunteers tried to give
produce, clothing, and opportunities for some levity in
these grimmest of circumstances. For example, churches
established relief societies. The Rotary Club of Edmonton
and the Boy Scouts of Canada operated a camp for
underprivileged boys. Albertans devoted themselves to
diversions as a way of lessening the harsh effects of the
Depression. Some favourite pastimes included: playing
spontaneous hockey games, watching free minstrel shows,
listening to the radio, going to the horse races, and for
those who could afford it, seeing movies. The YWCA provided
food, accommodation, and job training for unemployed women
and girls. The YMCA offered wrestling classes to unemployed
men. The Calgary Herald sponsored a toy shop run by boy
scouts and girl guides. Volunteers formed numerous advocacy
associations to address unemployment and social issues.
While economic conditions can have a black and white
rationale, there is no reasoning with the weather. Alberta’s
drought of the 1920s paled in comparison to the disasters of
the1930s that left the province in an Armageddon-like state.
Droughts, grasshopper infestations, wind storms, and fires
left much of southern Alberta a barren landscape. When rain
did fall, the eroded or fire scorched land could not absorb
the water, and major flooding resulted. People abandoned
their homes. Towns disappeared. People living hand-to-mouth
were on the move.
The provincial government’s response to the Depression
crisis did not win the respect of the masses. What further
acerbated the public’s disrespect for Brownlee was a widely
broadcast sex scandal involving young government
stenographer Vivian MacMillian. In 1934, Premier Brownlee
resigned.
The relatively untainted Social Credit Party, with
William Aberhart as leader, promised hope of economic and
moral recovery to Alberta’s desperate masses. As an
educator, lay preacher, and radio personality, Aberhart
attracted religious and community leaders. The Social Credit
swept into power in 1935. Premier Aberhart’s proposed
solutions to pull Alberta out of the Depression proved too
simple and ineffective for matters so complex. "Bible Bill",
as he came to be known, stayed in office until his death in
1943. With Ernest Manning as Alberta’s premier, the Social
Credit remained the ruling party until the 1970s.
The Second World War (1939-1945) pulled Alberta out of
its economic crisis. Thousands of people enlisted in the war
effort, some fuelled by nationalism or the promise of
adventure and others still by economic desperation. Women
also enlisted as nurses and in the women’s division of the
armed forces, including the Royal Canadian Air Force,
Women’s Army Corps (CWAC), and the Women’s Royal Canadian
Naval Service (WRCNS). Only a small percentage of women
actually served overseas. Women in the armed forces were
mainly confined to work as clerks, office personnel, ground
crews, storeroom workers, or drivers.
Factories opened in Alberta. The departure of so many
people left gaps in the work force, which enabled many women
to enter new fields as paid workers. The establishment of
Army bases brought a military presence to Alberta, and posed
a new requirement for modern buildings, hangers, and run
ways. Besides boosting the construction industry, Alberta’s
17 Air Training Schools gave service industries a tremendous
business and brought a new vigour to many towns and cities.
Construction of the Alaska Highway began in March 1942,
and was completed 8 months later. The Highway was crucial as
Alaska was deemed vulnerable to enemy attack, especially
after Pearl Harbour (1941). Edmonton provided the Northwest
Staging route for the U.S. defence plans to protect Alaska.
Farm incomes rose. Importantly, there was a renewed interest
in Alberta’s coal and oil resources.
Wartime measures included wage and price controls, and
food and fuel rationing. Home front volunteer initiatives
included saving stamps and victory bonds. There were large
volunteer community drives to collect paper, rubber, and
scrap metal. Women’s auxiliaries formed to collect items for
hospitals, the armed forces, and for European bomb victims.
The YWCA played significant voluntary role by providing
social clubs, a housing registry, and daycares. Radios and
newspapers relayed the loss, grief and loneliness of the
overseas soldier, and presented sobering reminders that the
war was killing thousands of people. Church and charity
volunteers strived to help victims heal.
Albertans were reshaped by World War II. Returning
service men and women brought back different world views and
experiences. Many non-Anglo Albertans received legitimacy by
mainstream society because they fought alongside fellow
Canadians. Women had entered the paid labour force in
unprecedented numbers. Volunteer advocacy groups were
formed. Returning veterans were faced with rebuilding
relationships and careers. Government programs were
established that helped veterans. The Land Veteran’s Act
provided veterans with land for farming, mainly in the Peace
River district. The government provided equipment and built
roads.
Post-war Alberta experienced a population shift from
rural to urban. A serious housing shortage was resolved by
establishing programs to build homes for veterans, with
entire subdivisions developed strictly for this purpose. The
University of Alberta was filled with veterans who took
advantage of a government program that paid their tuition
and gave them subsistence allowances. Overall, there was a
great societal push for normalcy and for the security of
family, home, and religion. Church attendance grew as did
the birth rate, giving rise to the Baby Boomer generation.
Many women who had been paid workers during the war returned
to the comfort, or depending on one’s perspective, the
confines of being wife, mother, and homemaker. Baby Boomers
would in turn have a phenomenal influence over Alberta’s
economy, social values, culture, and politics.

The 1947 discovery of oil in Leduc heralded many
provincial, economic, and social transformations. Almost
mid-way through the 20th century, Alberta was launched into
a new era.
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