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September 07, 2016
National Football League & National Dairy Council Kick Off Renewed Commitment To Youth Health & Wellness

FOR IMMEDIATE RELEASE
NATIONAL FOOTBALL LEAGUE & NATIONAL DAIRY COUNCIL KICK OFF RENEWED COMMITMENT TO YOUTH HEALTH & WELLNESS

National Foundation on Fitness, Sports & Nutrition to Join Partners’ ‘Hometown Grants’ Program to Boost Physical Activity and Nutrition in Schools

DENVER, CO. (September 7, 2016) – As part of their efforts to improve youth health and wellness, the NFL and its partners today announced a renewed commitment to the “Hometown Grants” program. Developed by the NFL and Fuel Up to Play 60 in 2014, the initiative provides grants to support physical activity and nutrition programs in school districts in all 32 NFL markets. This year, the National Foundation on Fitness, Sports and Nutrition will join the partnership, which to date has provided nearly $1 million to schools across the country.

“We are pleased to renew our commitment to the Hometown Grants program, which has been an important part of our work to improve the health and wellness of youth,” said ANNA ISAACSON, NFL senior vice president of social responsibility. “We look forward to continue working with our 32 clubs and our partners to make sure all kids have the chance to ‘PLAY 60’ and empower them to lead healthy lives.”

The renewed commitment will be announced today at an event at Allendale Elementary School, where the partners will present officials from Colorado’s Jefferson County School District with a $10,000 Hometown Grant and $30,000 in additional equipment and resources for its student programs and facilities. The event will feature:

A special appearance by singer, songwriter and founder of the M.A.D. Kids program JORDIN SPARKS;

A PLAY 60 clinic led by Sparks, former Denver Broncos LB KARL MECKLENBURG, Broncos mascot MILES and Broncos cheerleaders; and

An assembly with more than 200 students focused on the importance of healthy eating and staying active.

Through the Hometown Grants program, NFL teams and state/regional dairy organizations identify deserving schools in their communities to receive funding to help facilitate sustainable physical activity and healthy eating programs for students. Since 2014, the program has provided more than 700 schools with funds and resources, resulting in more than one million students staying physically active and making healthier food choices.

“Mobilizing communities to advocate for and implement healthy changes in schools nationwide requires collaboration at the local and national level,” said MARK LEITNER, executive vice president, Fuel Up to Play 60. “Fuel Up to Play 60 is making an impact in schools through the unwavering support of the NFL and leaders like the National Foundation on Fitness, Sports and Nutrition. Working together we are able to empower students, teachers and entire communities to go from zero to sixty every day by fueling up with nutritious foods and being physically active for at least 60 minutes.”

This year, the National Foundation on Fitness, Sports & Nutrition will join the partnership and provide resources, such as assessment software, training tools, and student recognition, to enable schools to implement the Presidential Youth Fitness Program, the nation’s youth fitness education and assessment program. The donation is being made as part of the Foundation’s #0to60 campaign honoring the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition., which yesterday launched the new “#0to60” anthem, featuring Sparks, in partnership with Sparks’ M.A.D. Kids program.

“The Foundation is proud to join the NFL and Fuel Up to Play 60 to improve the health and well-being of our nation’s youth through the Hometown Grants program,” said CHRIS WATTS, executive director, National Foundation on Fitness, Sports and Nutrition. “We’re also excited to engage with health and wellness leaders, like Jordin Sparks, to empower students to be fit for life.

To join Fuel Up to Play 60 and learn more about the program, please visit www.FuelUpToPlay60.com.

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About Fuel Up to Play 60 
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. The program additionally encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a result of the program, last year 14 million students made better food choices and are getting more physically active during the school day. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

About NFL PLAY 60
Designed to encourage kids to get active, NFL PLAY 60 brings together the NFL's long-standing commitment to health and fitness with partner organizations. Since PLAY 60 was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements.  The NFL and its teams have constructed more than 175 NFL Youth Fitness Zones and integrated programs into more than 73,000 schools since the campaign launched. NFL PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit www.NFLRUSH.com/play60.

About National Dairy Council
National Dairy Council (NDC), the non-profit organization founded by dairy farmers and funded by the national dairy check off program, has been committed to research-based nutrition education and communications since its start in 1915. NDC is dedicated to bringing to life the dairy community’s shared vision of a healthy, happy, sustainable world – with science as its foundation. NDC’s staff of registered dietitians, researchers, and nutrition experts promote dairy’s role as part of a balanced diet, as well as educate people about the farm-to-table, table-to-farm connection. NDC has helped launch groundbreaking programs to benefit the health and wellness of children and adults, including Fuel Up to Play 60, which encourages youth to consume nutrient-rich foods and achieve 60 minutes of physical activity each day. NDC has also helped launch the Future of Food Partnership and The Great American Milk Drive, which both address food insecurity in America. For more information, visit www.NationalDairyCouncil.org and www.DairyGood.org and follow NDC on Facebook and Twitter (@NtlDairyCouncil).

About National Foundation on Fitness, Sports & Nutrition
The National Foundation on Fitness, Sports & Nutrition believes that the strongest America is one where every citizen has the opportunity to lead a healthy lifestyle. As the official foundation of the President’s Council on Fitness, Sports & Nutrition, the National Foundation is the only congressionally chartered nonprofit with the sole focus to help more Americans be active, play sports & eat healthy. Through private donations and partnerships, the Foundation supports programs and initiatives that educate, engage, and empower Americans of all backgrounds and abilities to adopt a healthy lifestyle. For more information, visit fitness.foundation.

Contacts:
Catherine Boyle, NFL
212-450-2396
Catherine.Boyle@NFL.com

Christina Smith Marion, Fuel Up to Play60
847-627-3207
Christina.Marion@dairy.org

Meredith Aronson, National Foundation on Fitness, Sports and Nutrition
201-213-2399
Meredith.Aronson@fitness.foundation

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September 06, 2016
Jordin Sparks Releases New Song 'Zero to Sixty' with the President's Council on Fitness

by Jeff Nelson

Jordin Sparks has teamed up with the President’s Council on Fitness, Sports & Nutrition to motivate Americans to get healthy and active “One Step at a Time.”

For the full article, please visit http://people.com/celebrity/jordin-sparks-new-song-0-to-60-for-presidents-council-on-fitness/ 

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September 06, 2016
Multi-Platinum Recording Artist Jordin Sparks Releases New Song “#0to60” To Inspire Healthy, Active Americans

Multi-Platinum Recording Artist Jordin Sparks Releases New Song “#0to60” to Inspire Healthy, Active Americans

Jordin Sparks, Doug E. Fresh and Brady Rymer join the National Foundation on Fitness, Sports & Nutrition and Hip Hop Public Health to unveil new song in celebration of the President’s Council on Fitness, Sports & Nutrition’s 60th Anniversary

Washington, DC (September 6, 2016) – As the President’s Council on Fitness, Sports & Nutrition celebrates 60 years of helping Americans be active and healthy, the National Foundation on Fitness, Sports & Nutrition has teamed up with Multi-Platinum and Grammy-nominated recording artist Jordin Sparks to release the new anthem song for the #0to60 Campaign.

The Foundation partnered with Hip-Hop Public Health, a nonprofit focused on using the power of music to inspire healthier lifestyles, to create a new anthem as an update to the “Chicken Fat” song that was released by the President’s Council under the Kennedy Administration and used to motivate millions of students to engage in physical activity in the 1960s. The American Idol winning Sparks was joined on the track by hip-hop pioneer, Doug E. Fresh, and Grammy-nominated children’s artist, Brady Rymer.

“Music makes us move. It is a powerful yet underutilized public health tool for getting kids up and moving,” said Dr Olajide Williams, President Hip Hop Public Health. “The mission of the #0to60 Campaign is the mission of Hip Hop Public Health. We are honored to have helped create this song with our Producer Quennel “Q” Worthy.”

Sparks brings her personal commitment to the #0to60 Campaign as she launches her M.A.D. Kids program that is aimed at empowering youth to Make A Difference through service activities focused on healthy positive lives.

“My passion is sending positive messages to kids and I’m thrilled for my M.A.D Kids Program to join the #0to60 Campaign,” said Sparks. “Adopting a healthy lifestyle continues to be an extremely important personal mission to me and I am excited for this new song to motivate more kids & families to have fun while being active and healthy together.”

The song joins the #0to60 Campaign, a national public health initiative to inspire every American to be active, play sports, and eat healthy for the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition. Throughout the #0to60 Campaign, the President’s Council and National Foundation, along with partners across the country, will be providing the country with the information, resources, and inspiration needed to accelerate our journey to living healthy.

“The Foundation believes in the power of music and we are thrilled to partner with Hip Hop Public Health as well as accomplished artists like Jordin Sparks, Doug E Fresh and Brady Rymer to inspire the country to go from #0to60,” said Chris Watts, Executive Director, National Foundation on Fitness, Sports & Nutrition. “With Jordin’s extensive background in philanthropic endeavors and her desire to motivate youth through her M.A.D. Kids program, we will be able to engage even more Americans with our new anthem!”

President’s Council member and Principal Dancer Misty Copeland, added, “I would not have gotten where I am today, if it were not for developing healthy lifestyle habits as a kid. As someone who dances professionally, I can’t wait to get moving to the #0to60 anthem with my friends and family as we work to get 60 minutes of physical activity every day. In the spirit of #0to60, I challenge all families to do the same, as we show the country that the fastest way to living healthy starts right now!”

The song was premiered with People Magazine as an exclusive stream and will be available on 0to60fitness.org and the #0to60 App.

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About National Foundation on Fitness, Sports & Nutrition
The National Foundation on Fitness, Sports & Nutrition believes that the strongest America is one where every citizen has the opportunity to lead a healthy lifestyle. As the official foundation of the President’s Council on Fitness, Sports & Nutrition, the National Foundation is the only congressionally chartered nonprofit with the sole focus to help more Americans be active, play sports & eat healthy. Through private donations and partnerships, the Foundation supports programs and initiatives that educate, engage, and empower Americans of all backgrounds and abilities to adopt a healthy lifestyle. For more information, visit fitness.foundation.

About the President’s Council on Fitness, Sports & Nutrition
The President’s Council on Fitness, Sports & Nutrition educates, engages and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and healthy eating. The President’s Council is a committee of volunteer citizens appointed by the President who serve in an advisory capacity through the Secretary of Health and Human Services. Through cross sector partnerships, the President’s Council promotes healthy lifestyles through evidence based programs and initiatives for Americans of all ages, backgrounds and abilities. For more information about the President’s Council, visit: www.fitness.gov.

About Hip-Hop Public Health
Hip Hop Public Health is a 501(c) 3 organization focused on closing the “engagement” gap between public health communication and urban life. Through a research-driven developmental process we work with notable artists and musicians to produce free health music and entertaining multimedia curricula for children, designed to improve health literacy and impart behavioral skills required for healthy living. For more information visit: www.hhph.org.

About M.A.D. Kids
M.A.D. Kids is a program of The M.A.D. Girls, Inc. This is a club geared towards kids in the K-8th age range. It's free to join! This program will encourage kids to get fit with their friends and family, eat healthy, and make a difference in their community. There will be opportunities for awards and recognition. Launching soon with more details at http://www.themadgirls.com/ #madkids

For media inquiries, contact:

National Foundation on Fitness, Sports and Nutrition
Meredith Aronson, Director of Partnerships & Marketing
201.213.2399
Meredith.Aronson@fitness.foundation

Hip-Hop Public Health
Tony Drootin, Board of Directors
917.733.8138
tony@area51nyc.com

M.A.D. Kids / Jordin Sparks
Victoria Varela,Varela Media
VictoriaVarela@varelamedia.com

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August 30, 2016
First Lady Michelle Obama and Nick Offerman Go from #0to60 to Accelerate America’s Journey to Living Healthy

The National Foundation on Fitness, Sports & Nutrition releases the “History of Exercise” video and #0to60 App & Website to commemorate the President’s Council on Fitness, Sports & Nutrition’s 60th Anniversary

Washington, DC (August 31, 2016) – Today, in celebration of the 60th Anniversary of the President’s Council on Fitness, Sports & Nutrition, the National Foundation on Fitness, Sports & Nutrition, Funny Or Die, and SS+K launched a new video encouraging Americans to be healthy and active starring First Lady Michelle Obama and Comedic Actor Nick Offerman.

The “History of Exercise” video showcases Nick Offerman humorously engaging in various fitness trends that have shaped the last six decades, with special encouragement from the First Lady and his wife, actress Megan Mullally. The video underscores the fact that while fitness routines may have changed over the years, the importance of adopting a healthy lifestyle has remained the same.

“The habits that we've been emphasizing the past six years through the Let’s Move! initiative —habits like eating healthy and staying active —are what the President’s Council on Fitness, Sports, & Nutrition is all about,” said First Lady Michelle Obama. “And when it comes to exercising, the trick is to find an activity that you enjoy. If you can have a little fun with it, like Nick and I did in making this video, then you’ll incorporate physical activity into your life on a regular basis.”

The History of Exercise video will also be featured on the new #0to60 App and mobile-ready website (0to60fitness.org) that was also launched today by the Foundation to celebrate the President’s Council’s 60th Anniversary. These new tools provide Americans with simple and fun physical activity and nutrition tips to jump start healthy habits as well as resources and programs for families, communities, and schools designed to support individuals on their journey to living a healthier lifestyle. The #0to60 App is available for free download from the App Store for all iOS devices. The website can be accessed on any desktop, laptop, or mobile-ready device.

The video, app and website release kicks off the fall activities of the #0to60 Campaign, a national public health initiative to inspire every American to participate in regular physical activity and good nutrition. Through the #0to60 Campaign, the President’s Council and Foundation, along with partners across the country, are focused on providing Americans with the information, resources, and inspiration needed to build a healthier, more productive nation.

“The #0to60 Campaign is about you. It is about making healthier choices– both big and small—every day,” said Shellie Pfohl, Executive Director of the President’s Council on Fitness, Sports & Nutrition. “Whether it is adopting a new healthy habit or being more physically active, it’s about starting your journey because the fastest way to living healthy starts right now. We are excited to have First Lady Michelle Obama and Nick Offerman help us kick off the #0to60 initiative, and we also want to thank our partners who have joined the campaign to help Americans be active and healthy.”

The congressionally chartered Foundation teamed-up with some of the nation’s health and fitness leaders to launch the video and app, including the American Heart Association (AHA), as the lead partner for the video, the American Council on Exercise (ACE), as the expert fitness content provider for the app and supporting partner for the video, and the International Health, Racquet & Sportsclub Association (IHRSA), a supporting partner of the video. SS+K provided the Foundation creative oversite for the development and execution of the #0to60 Campaign and History of Exercise video.

“The Foundation is committed to using innovative partnerships & programs to build on the 60-year legacy of the President’s Council,” said Chris Watts, Executive Director, National Foundation on Fitness, Sports & Nutrition. “The Foundation is excited to work with the creative teams from Funny Or Die & SS+K as well as industry leaders like the American Heart Association, the American Council on Exercise, and the International Health, Racquet & Sportsclub Association to engage the country through the #0to60 Campaign.”

For more information about the #0to60 Campaign and how you can accelerate your journey to living healthy, visit: www.0to60fitness.org or download the #0to60 App. 

 

About National Foundation on Fitness, Sports & Nutrition

The National Foundation on Fitness, Sports & Nutrition believes that the strongest America is one where every citizen has the opportunity to lead a healthy lifestyle. As the official foundation of the President’s Council on Fitness, Sports & Nutrition, the National Foundation is the only congressionally chartered nonprofit with the sole focus to help more Americans be active, play sports & eat healthy. Through private donations and partnerships, the Foundation supports programs and initiatives that educate, engage, and empower Americans of all backgrounds and abilities to adopt a healthy lifestyle. For more information, visit fitness.foundation.

About the President’s Council on Fitness, Sports & Nutrition

The President’s Council on Fitness, Sports & Nutrition educates, engages and empowers all Americans to adopt a healthy lifestyle that includes regular physical activity and healthy eating.  The President’s Council is a committee of volunteer citizens appointed by the President who serve in an advisory capacity through the Secretary of Health and Human Services. Through cross sector partnerships, the President’s Council promotes healthy lifestyles through evidence based programs and initiatives for Americans of all ages, backgrounds and abilities. For more information about the President’s Council, visit: www.fitness.gov.

About Let’s Move

In 2009, First Lady Michelle Obama planted the White House Kitchen Garden on the South Lawn to initiate a national conversation around the health and wellbeing of our nation. In time, that conversation led to Let’s Move!, an initiative launched in 2010 dedicated to helping kids and families lead healthier lives.

Combining comprehensive strategies with common sense, Let’s Move! is about putting children on the path to a healthy future during their earliest months and years; giving parents helpful information and fostering environments that support healthy choices; providing healthier foods in our schools; ensuring that every family has access to healthy, affordable food, and, helping children become more physically active. Learn more about Let’s Move! at www.letsmove.gov.

For media inquiries, contact:

National Foundation on Fitness, Sports & Nutrition

202.795.7105

info@fitness.foundation

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