Things are not rosy at Harley Davidson
https://www.msn.com/en-us/money/companies/harley-davidson-is-even-worse-off-than-you-might-think/ar-AAu1iqD?ocid=spartandhp

HD 2017 marketing strategy: Complain about it not being 1965.

BubbaKahuna wrote:
HD 2017 marketing strategy: Complain about it not being 1965.





pretty much! I’m not buying anything new for at LEAST the next 5 years, but that doesn’t mean I’m not paying attention. HD corporate is pressing it's dealer network toward suicide, so corporate can maintain a dividend on shares as long as possible to discourage a sell off and devaluation, at a time when they are fighting for what market there IS, and they have NO depth of liquidity (the REAL reason they are not offering incentives. The Warren Buffett bailout has run it's course and been paid back)
It’ll get worse before it gets better. You can’t float a (perceived) premium brand forever on volume. Eventually all interested parties are invested, and no more remain. PT Barnum may have been right when he said there is a sucker born every minute, but when you are serving them at 5 a minute, you outrun your customer base. All the suckers have an HD, and everyone interested saw The Greatest Show on Earth, and the circus also died. Oldsmobile died. Sears is in the death throes. TWA died. You can’t sell the cream of the crop at cream of wheat prices. The customer base is full, and the pressures of Obama era tax policies (including obummacare) and completely shitty growth (in spite of doubling the deficit) has altered discretionary income availability and use for the better part of the next decade.
.

Old saying.....

Be sure you get what you deserve.

Motorcycles were always less expensive than cars back in the day. At present it is based on payments, not so much the price of the bike. I never thought I see the day where a motorcycle cost in excess of 30k. I think everyone is pricing themselves out of the market. I care less if a bike has a fob or cruise control. I just want a dog gone bike I can afford without putting myself in dept.

The lollipop cost to much and no one wants to pay much for it once you use it.