These days we can watch our favourite programmes from all over Europe not just on TV, but also via the internet or on our mobile devices. Like other goods and services, the audiovisual media are subject to the rules of the single European market.

Immage of television screen with icons of various media enabled on its interface

The EU's Audiovisual Media Services Directive (AVMSD) governs EU-wide coordination of national legislation on all audiovisual media, both traditional TV broadcasts and on-demand services.

The AVMSD directive is currently open for review. A legislative proposal amending the AVMSD has been adopted by the European Commission on 25 May 2016.

On 6 June 2018, the European Parliament, the Council and the Commission confirmed the preliminary political agreement reached on 26 April 2018 on the revised rules that will apply to audiovisual media across Europe.

The European Commission organised a public consultation to seek the views of all interested parties on how to make Europe's audiovisual media landscape fit for purpose in the digital age.

The consultation took place from July to September 2015. The document is available in all EU languages. Read the contributions, the synopsis, the announcement and questions & answers regarding the public consultation.

Ahead of this revision, the Commission adopted a Green Paper Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values, inviting stakeholders to share their views on the changing media landscape. The contributions, a feedback document and the executive summary of the replies are available online.

Find more information about the REFIT Evaluation and Impact Assessment of the EU Audiovisual Media Services Directive 2010/13/EU (AVMSD).

An "A-Z" list of useful terms is available for reference.

Goals of EU coordination

  • providing rules to shape technological developments
  • creating a level playing field for emerging audiovisual media
  • preserving cultural diversity
  • protecting children and consumers
  • safeguarding media pluralism
  • combating racial and religious hatred
  • guaranteeing the independence of national media regulators.

Areas of EU coordination

The AVMSD governs EU-wide coordination of national legislation in the following areas:

More information

Download documents

26 February 2013
Last update: 
7 June 2018
Team responsible