Modern Era
The
Modern Era in the Edmonton Exhibition Association’s (EEA) history
followed the war years that had shaken the community organization’s
stability. A fresh approach during the next half-century included an
expansion period (between 1950 and 1999), and what is known as the
legacy period (between 2000 and the present). This era has been a time of
renewed optimism and opportunity as the capacity to grow resurfaced.
With the backing of various government and community partners,
ambitious construction was performed between 1950 and 1999. New and
impressive structures sprung up in place of historic buildings,
heralding a new level of involvement in activities such as trade shows
and entertainment.
What all these facilities meant to the
Northlands organization was that a change in physical structure would
be accompanied by a change in the organization’s activity and engagement
in different sectors. As such, a review of the series of
demolitions and constructions at Northlands Park provides an
understanding of how the organization’s other facets have evolved.
Northlands Park’s focus on community service remains, but a comparison of 1979 and 2000 programming reveals dramatic
change that reflects a shift in needs and interests. No doubt, an array
of nationally and internationally respected rodeos and agricultural
shows continue to serve the agricultural communities of the province,
but just as surely,
high tech events take form.
A guiding sense of social responsibility has
created a culture of
stewardship, education, and community aid in the organization. During the
historical era, initiatives included the Edmonton Oilers ICE (In Class
Education) School program, the provision of post-secondary scholarships,
the incorporation of composting into racetrack maintenance, and benefit
events that raised awareness and financial support for issues relevant
to Albertans.
Rejuvenating its facades and tailoring its activities, the EEA
grew from a regionally important resource, to an internationally active
organization positioned to continue contributing to the community in the
span of a half-century.
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