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Communications and Awareness

The Foundation's communications and awareness initiatives serve to build public awareness and engagement in heritage and the work of the Foundation. These includes the following:

  • Heritage Link Newsletter (print and online versions)-this keeps partners, funders and friends of the Foundation up-to-date on progress and new initiatives
  • It's Our Alberta Heritage Multimedia Campaign-this marketing and awareness initiative targets key audiences. Print ads, conference and trade show presentations, television and radio public service announcements, promotional bookmarks, etc.
  • Alberta Centennial Vignette/PSA Project—This project consists of 15 one-minute vignettes or public service announcements celebrating Alberta’s heritage. These “Alberta Moments” are currently being broadcast on Alberta television stations. We have produced four to date, with four more in pre-production and one awaiting editing in post-production.  These centennial vignettes are based on key moments in Alberta's history as well as showcasing the contributions of individuals, communities and organizations.