Closed Trade Shows
At its inception, Northlands was committed to providing trade
information to a specific demographic. While these agricultural shows
were open to the public, most of the people who came were heavily
invested in that sector. With Northlands’ expansion, and the
urbanization of the surrounding market, the organization had to
diversity its trade show offerings.
Some of these are of general interest to the public, while others are
designed to meet the needs of a specific audience. Consumer shows, then,
are open to an interested public.
Trade shows, on the other hand, typically are not. Rather, these are
opportunities for industry players to make purchases and to network
amongst themselves.
The immensely popular Alberta Gift Show, Western Canada’s largest,
has been an attendance magnet at Northlands for the past 20 years. Over
18,500 people – most of whom are commercial buyers - toured the exhibits
in 2001, taking advantage of the chance to purchase everything from
bedclothes to books. The Gourmet Food section of that event is also
popular, with dozens of companies providing samples for everyone to
enjoy.
The Allied Beauty Show, another geared feature, brings together
aestheticians and other professionals from around the region. Related
events include contests, hair styling information, and seminars on
everything from the dangers of nail diseases to the latest in fashions.
The
ISA Instrumentation Show and the Trends Apparel Show follow similar
formats, offering both commercial and educational opportunities to
attendees knowledgeable in their respective fields.
All of these trade shows and their related exhibits are hosted at the
Northlands AgriCom, which is just one of the many Northlands-maintained
buildings having a large and positive impact on businesses surrounding
the grounds.
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