Political influentials are people who are not elected into the Legislative Assembly , but who either work alone or form a group with similar interests and attempt to influence the government from outside the legislative process.  They usually represent a cause and try to convince legislators that it is important enough to warrant government action.  They might target the government in order to obtain results, or the opposition who would raise the topic in daily question period and ask why the government has failed to act on it.  They might also try to get media attention to raise public awareness on the issue.

Political influentials are people just like you and me who believe in something enough to take action.  A good example of political influentials is the Famous Five, a group of Alberta women who worked to allow women to sit as senators.   

So, it is not only Provincial Officials that influence how the province is governed.  Ordinary people have more say than you might think.  Remember that next time you have a concern!