Furniture and Home Accessories
Our goal is a diverse and unique collection that challenges traditional furniture
categories and creates new ones. Our philosophy lies within the individuality of our designers, and
collectively our style emerges.from Pure Designs corporate statement
Pure Design got its start in 1994 with the most basic of home accessories, the CD
rack. The Mantis, with its S-shaped, praying mantis-like elegance, has been a best-seller among the
50-plus designs the firm still markets. The rack holds 90 discs at an angle that enables their labels
to be easily read.
At its peak, Pure Design was exporting 80 percent of its goods to shops in the
United States, Japan, Spain and the United Kingdom.
With the company having closed its manufacturing facility at the end of 2004 due to
a weak Canadian dollar and the effects of lower-priced Asian furniture, a smaller Pure Design now markets
its still-distinctive designs.
Pure Design is no stranger to the awards circuit both at home and abroad. In 2001,
the companys three foundersall graduates of the University of Albertawere the recipients of the
University of Alberta Alumni Associations Horizon Award. In New York, their 2001 collection won the
prestigious Editors Award for Furniture at the International Contemporary Furniture Fair.
Likewise, the companys influence has been recognized in curated shows as well as
in books. In the summer of 2002, Pure Design was featured in the touring show, Habitat:
Canadian Design Now curated by Helen Delacretaz of the Winnipeg Art Gallery. The industrial work of
co-founders Geoff Lilge, Dan Hlus and Randy McCoy was also recognized in the 2001 book, Design in
Canada: From Tea kettles to Task Chairs by Rachel Gotlieb and Cora Golden, the first comprehensive
examination of Canadian design.
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