Arctic Chiller Water Bottle
On first consideration, the Arctic Chiller water bottle appears to be an example of
good marketing over function. Aqua coloured, decorated with studs and facets, and capped with a
traditionalthough multi-colouredpull-tab, the plastic container does nothing special to physically
enhance the water it contains. However, in an industry where image can be everything, no bottle
similar in design had yet appeared in 1995, and it lent Dave Hygaards product a certain cachet.
By 1997, Hygaard Fine Foods of Sherwood Park, Alberta was shipping up to 35,000
bottles per week of spring water sourced from Valemont, British Columbia to markets in Canada, the
United States, Korea, Japan and Hong Kong. In May 1996, Hygaard won the best package design award
from the International Bottled Water Association.
By 2000, Hygaards North American rights for the bottle ran out, and he was
limited to marketing Arctic Chiller in western Canada only. However, his bottles and water were
sold under several labels, including, Blu Botol on the U.S. East Coast, and as Arctic Chiller and
Gold Stream mineral water for Merlin Foods Ltd. of Chicago. He also bottled and shipped water for
the Paris Hotel in Las Vegas.
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