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Violence,
Public Health,
and the Media

By Margaret Gerteis

Based on the conference "Mass Communication and Social Agenda-Setting"
Convened by The Annenberg Washington Program
And the Center for Health Communication of the Harvard School of Public Health
On October 20 and 21, 1993


Contents


Preface
Introduction
The Problem of Violence
Media and the Social Agenda
From Public Opinion to Public Judgment
Understanding the Problem
The Search for Solutions
The Media as Part of the Solution
Conclusion
Endnotes

ABOUT THE AUTHOR

Margaret Gerteis is a writer, historian, and health researcher in Cambridge, Massachusetts. She is currently Director of Communication and Education of the Picker Institute, a Boston-based nonprofit organization promoting health care quality improvement from the patient's perspective, and formerly Deputy Director of the Center for Health Communication at the Harvard School of Public Health. With Mark L. Rosenberg, Gerteis wrote "The Federal Role in Youth Suicide Research and Programs: The Legacy of Recent History," in Report of the Secretary's Task Force on Youth Suicide (U.S. Department of Health and Human Services, 1989). She is the lead editor of and a contributing author to Through the Patient's Eyes: Understanding and Promoting Patient-Centered Care (Jossey-Bass Publishers, 1993), has co-written articles in scholarly journals on aspects of health policy, and has contributed to several books on health, medical care, and the environment. She received her B.A. degree (1968) from Antioch College in history, and both her M.A. (1975) and Ph.D. (1985) degrees from Tufts University, also in history.

ABOUT THE CENTER FOR HEALTH COMMUNICATION

The Center for Health Communication of the Harvard School of Public Health works closely with scholars in the behavioral sciences and with practitioners in advertising, marketing, and public relations to learn more about human behavior and how to influence it through mass communication. The Center's mission is to help develop, legitimize, and institutionalize an emerging field of endeavor in academic public health, namely mass communication and health. Jay A. Winsten, Associate Dean for Public and Community Affairs at the Harvard School of Public Health, is the Center's Director.

Copyright 1994 by The Annenberg Washington Program in Communications Policy Studies of Northwestern University. Permission is granted for the not-for-profit reproduction and distribution of this report or portions thereof, provided that (1) proper copyright notice is affixed to each copy; and (2) no alterations are made to the content of any file.

Permission is granted for the not-for-profit reproduction or distribution of multiple copies of this report or portions thereof, provided that (1) proper copyright notice is affixed to each copy; and (2) no alterations are made to the content of any file. The Annenberg Washignton Program would appreciate notice of such use.

Recommended Citation:The Annenberg Washington Program in Communications Policy Studies of Northwestern University and the Center for Health Communication of the Harvard School of Public Health, Violence, Public Health, and the Media (Washington, D.C.: The Annenberg Washington Program, June 1994).

The opinions expressed herein are those of the author. They do not necessarily reflect the views of The Annenberg Washington Program in Communications Policy Studies of Northwestern University.

The Annenberg Washington Program
The Willard Office Building
1455 Pennsylvania Avenue, N.W., Suite 200
Washington, D.C. 20004-1008
Telephone: (202) 393-7100
Fax: (202) 638-2745
TDD: (202) 393-4121
email: awp@nwu.edu