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Communicating the Americans with Disabilities Act

Transcending Compliance: A Case Report on Sears Roebuck and Co.

by Peter David Blanck
Annenberg Senior Fellow

Contents

Executive Summary
Introduction
Part One: Transcending Compliance
Special Feature: Meeting the Universal Information Technology Needs of Sears Associates with Disabilities
Part Two: Chronology of Sears' ADA Transcendence
Special Feature: Selective Placement Program Helps Blind, Visually Impaired Employees Be Independent
Part Three: Five Core Implications for the 21st Century
ADA: Core Concepts
Special Feature: Education and Data Needed on Hidden Disabilities
The Culture of Dispute Avoidance and Conflict Resolution
Employment and Information Technology Resources
Comparison of 1994 Sears Work Force Data and National Statistics
Endnotes

Acknowledgments
The author would like to thank the following individuals for their contributions to and participation in this report: Edward A. Brennan, CEO of Sears, Roebuck and Co.; Sears Associates Jerry Buldak, Hamilton Davis, Harry Geller, Isaac Hawkins, Mary Jean Houde, Lorna Lanford, Don Mott, Tony Norris, Brad Shorser, Alan Sprecher, Mary Ann Stephen, Marc Stiehr, and Nancy Vermillion; and Project Access's Joseph Dragonette, Rita Hoey, and Mark Smith. This report is dedicated to the memory of Steve Zimmerman.
Copyright 1994
by The Anneneberg Washington Program in Communications Policy Studies of Northwestern University. Permission is granted for the not-for-profit reproduction and distribution of this report or portions thereof, provided that (1) proper copyright notice is affixed to each copy; and (2) no alterations are made to the content of any file.

Permission is granted for the not-for-profit reproduction or distribution of multiple copies of this report or portions thereof, provided that (1) proper copyright notice is affixed to each copy; and (2) no alterations are made to the content of any file. The Annenberg Washignton Program would appreciate notice of such use.

Recommended Citation: Peter David Blanck, Communicating the Americans with Disabilities Act, Transcending Compliance: A Case Report on Sears, Roebuck, and Co., (Washington, D.C.: The Annenberg Washington Program in Communications Policy Studies of Northwestern University, 1994).

The opinions expressed herein are those of the author. They do not necessarily reflect the views of The Annenberg Washington Program in Communications Policy Studies of Northwestern University.

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